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Then ensure you strike at the weaknesses and at least match them on their strengths. These articles should expand upon on a point in the linking article and should add value to the linking page. People can use a site like Scoop.it to aggregate their own pages of links …

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! You need to monitor several things, including web spider activities …

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