Invest in walled garden sites

Don't rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it's very unlikely that they will share it with strangers. Employees should not be writing reviews, ever. Once Google understands the intent, it often will offer an …

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The latest trends in authority sites

Wondering how to write a headline that drives traffic and clicks? Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Although …

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What are the positive aspects of metrics on today's web?

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Once you have your on-page SEO sorted out and optimized, you will …

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