SEO helps to ensure that search engines can locate, index, and serve your website's content to visitors in an efficient manner. If a website is developed, designed, and published to the internet, yet nobody ever visits it, does the website exist at all? Does your keyword research still boil down …

To mark a link as a nofollow link, it gets rel=nofollow as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. You'll want to be careful not to over-optimize here, as …

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. We all know that there are certain things we need to do, like creating a website with the proper structure and implementing a content plan. With a segmented list, marketers can …

As a result, your website won't rank in the search engines. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching …

Wondering how to write a headline that drives traffic and clicks? Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Although …